TalkSport has exclusively revealed how Lincoln Project has become one of the most successful ad campaigns in history.
The project’s adverts are considered to be the most influential campaign in Lincoln history and the first ever commercial to win the prestigious ‘Best TV Commercial’ award in the world.
In the years since its launch, Lincoln Project’s campaign has gone on to win a number of prestigious awards including the prestigious Advertising Age ‘Best Television Campaign’ award, the prestigious National Advertising Awards ‘Best Campaign’ and the prestigious Audience Award ‘Best Broadcast’.
The Lincoln Project adverts have been the subject of debate on social media with many suggesting the campaign is actually the biggest hit to date.
However, the adverts themselves are nothing short of a success and have been featured in countless online magazines and TV shows.
Lincoln Project launched its campaign in the US on January 20, 2016 and its commercial received a huge amount of attention from the media.
The adverts’ theme is one that is heavily influenced by the film Lincoln and the idea of ‘life’s journey’.
The campaign is a mix of nostalgic moments, such as when a boy meets his grandfather, and futuristic technology, such the new car.
The campaign also features an array of iconic Lincoln vehicles, including the iconic car, the Lincoln Cascades, the ‘Cascades’ train and the famous locomotive, the Loo-loon.
The Lincoln Campaign also features some of the biggest celebrities in the Lincoln brand, including comedian Tim Allen, actor George Clooney and music producer John Mayer.
Lennon Project has been described as the biggest commercial in the history of the Lincoln Motor Company, and the company has been able to sustain its success despite the constant scrutiny it has received.
Lombardi is also one of Lincoln’s most successful ambassadors and has created a reputation as one of America’s top advertising agencies, having created the famous ‘Lincoln logo’.
Lincoln’s current head of brand marketing, Jeff Gollick, is also the first American to be inducted into the ‘Most Influential Advertising Awards’ for his work with the Lincoln project.
Lentil and Lincoln are also two of the best-selling brands in the UK and are one of only three US companies to have sold more than 100 million units of its products.
The two brands have been successful at promoting their products and creating a buzz around the Lincoln name.
Leveraging the success of their marketing campaigns, Lincoln has now created a new campaign to launch in the coming weeks, featuring some of its most iconic products.
For more information on the Lincoln Project, click here